For many business owners, the day will come when you start to seriously consider the next chapter — whether that's stepping away completely, passing the business on, or preparing for sale. Whatever your long-term vision, one thing is certain: the value of your business isn't determined solely by its current revenue or client list. It's also about its potential. From a marketing perspective, your strategy plays a pivotal role in that perceived value. Buyers are looking for businesses that aren’t reliant on the founders or directors for growth. They want structure, momentum, and clarity — a business that functions like a well-oiled machine. That's where marketing becomes a key asset, not just an activity. Marketing as a Value Multiplier If you’re looking to maximise the sale price of your business, your marketing needs to do more than generate leads — it needs to demonstrate that the business has long-term growth potential baked in. That means: Clear messaging A consistent brand presence Proven lead generation channels Marketing assets and systems that anyone can pick up and run with I'll now break that down into actionable areas: