2. Contact all your existing customers.

Shout about your progress! Let your customers know via email about your new website, its features and how they can benefit from it. Give them an update on any offers or promotions. Provide an overview of your year, focusing on any highlights. Everyone likes to read news about positive growth and change - now, more so than ever - so don’t be afraid to blow your own trumpet! If you have an email database, you could really benefit from sending regular informative updates to your customers.

3. Develop your social media to attract new customers and communicate to existing customers

People are using social media now more than ever, with the estimated 3.08 billion people now on social media set to grow to up to 3.43 billion by 2023*, so don’t underestimate its power. You need to engage with your customers and potential customers by posting regularly about any new developments and offers and creating a content strategy which is engaging, visual and helps you to represent your brand effectively to your consumers. There are a vast number of ways to engage with customers both organically and through paid ads on social media, with different platforms and techniques being more impactful for your business depending on your sector and target audience. Discover the best options for your business in our dedicated blog here.

These may seem overwhelming and it may be hard to visualise how you can implement them to maximum impact for your business. That’s fine - that’s what we’re here for. Get in touch with the team at Digity to find out how we can help you and your business thrive in the digital marketplace. 

*Statistica.com, “Number of global social network users 2010-2023”, https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/