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In the fast-paced world of social media, where trends, algorithms and best-practice are ever-changing, staying ahead of the competition is important, but can be challenging. It requires not just being active but being able to identify and learn from companies similar to yours, especially those who are thriving on social media. These insights can be used to enhance your own social media content strategy. But how exactly do you find these companies? 1. Identify Your Niche and Competitors Before you can find companies that are performing well, you need to clearly define your niche. What industry are you in? Who are your direct competitors? This will give you a foundation for identifying which companies are already tapping into your target audience and therefore who to monitor. 2. Social Media Analytics Tools Social media scheduling sites allow you to monitor the performance of other companies. These platforms offer features that let you track mentions, hashtags, engagement rates, and more. At Digity, we’ve got many of these useful tools at our fingertips, so get in touch if you’d like to find out more about the insights they offer. 3. Search Relevant Hashtags and keywords Searching industry-specific hashtags and keywords across social platforms is a simple and effective way to find top performing posts and accounts in your industry. Regularly search to find what is trending, as the social media world is constantly evolving, what could be popular last week is now old news. 4. Study Content Strategies Look at the content strategies of companies that are doing well. What type of content are they posting? Are they using videos, infographics, blogs, or interactive content? The kind of content that resonates with your audience could offer clues about what might work for you. 5. Monitor Trends and Adapt Social media is constantly evolving, and companies that stay ahead of trends tend to perform well. Tools like Google Trends or the trending sections of social media platforms can help you stay updated on what’s hot. 6. Review Current/Recent Ads Utilise the Facebook ads library to review your competitor ads and those taking place in your space. Finding companies like yours that are excelling on social media is a powerful way to enhance your own social media strategy. The goal is to learn and adapt from your industry competitors, creating a social strategy that’s uniquely suited to your brand. We offer competitor analysis as well as content creation, strategy and scheduling, taking the stress of perfecting your social media presence away. If you’re struggling to stay ahead in the ever-changing world of social media and are falling behind your competitors, book in for a FREE consultation to get started with uplifting your social media strategy:

As September rolls in, the festive season may still seem quite far away but for businesses in the modern world, this is the perfect time to start planning for Christmas. No matter whether you’re preparing a full-scale festive marketing campaign or just looking to finish the year on a high, these months between September and December are critical to success. Here’s why we believe that getting a head start on your end of year / Christmas marketing is not just important, but essential for any business aiming to finish the year strongly; 1. Increased Competition During the Festive Period The holiday season brings a surge of online traffic, which can be great if you're supplying the goods/services that people seek or it can be hugely distracting for people you are trying to reach and impress. We know that b rands from all sectors will be flooding the market with festive deals, promotions, and content. Without a solid plan in place, it’s easy for your business to get lost in the noise. By starting early, you have the advantage of mapping out your campaigns in a strategic way that can still stand out amidst the competition. Early planning allows for thorough audience research, competitor analysis, and, most importantly, the creation of unique, high-quality content. Being proactive, rather than reactive, ensures your message can still cut through the clutter. 2. Budgets Need to Be Allocated Early Digital marketing during the Christmas period is notoriously more expensive. With increased competition for ad space and keywords, cost-per-click (CPC) and cost-per-acquisition (CPA) can skyrocket. If you wait until the last minute to plan your campaigns, you may find that your marketing budget doesn’t stretch as far as you’d like. Allocating your marketing budget early allows you to secure prime advertising spots and plan for seasonal cost fluctuations. Additionally, you’ll have more time to test and optimise your campaigns, ensuring you get the most bang for your buck when the holiday rush begins. 3. Consumers Start Shopping Early One of the most compelling reasons to start Christmas planning in September is the behaviour of consumers. Shoppers are beginning their searches earlier each year, with many starting as soon as October. According to various studies, a significant portion of Christmas shopping is already done by the time December arrives. If you want to capture the attention of these early-bird shoppers, you need to have your campaigns ready to go by autumn. Whether it’s launching your Christmas products early or teasing holiday promotions, engaging consumers before the holiday season officially begins can help you capture a larger share of the market. 4. Build Anticipation for Your Brand One of the most effective digital marketing strategies is to build anticipation for your Christmas offers and promotions. Whether it’s through a festive email marketing series, social media teasers, or countdowns, starting early gives you the opportunity to create a buzz around your brand before the holiday season even begins. By planning ahead, you can devise a schedule for your content, ads, and promotional rollouts. This helps build momentum and ensures that your audience is engaged and ready to convert when the time comes. 5. Optimise Your Website for Holiday Traffic Depending on what you sell, your website may well see a spike in traffic during the festive season, so it’s crucial to ensure it’s ready to handle the increased load and deliver a seamless user experience. Starting your Christmas planning early allows you to conduct website audits, optimise your site for speed, improve mobile responsiveness, and if you are in ecommerce, ensure your checkout process is smooth and intuitive. Additionally, you can take the time to update your site’s SEO to reflect seasonal keywords, ensuring you rank higher in search results when consumers are hunting for Christmas gifts, deals, and promotions. 6. Data-Driven Decisions and Testing The longer lead time you give yourself, the more data-driven your decisions can be. With more time to plan, you can A/B test your ad copy, landing pages, and even email campaigns. This testing period allows you to optimise your messaging and creative, which leads to better results when the campaigns go live. Starting your Christmas marketing early also allows you to analyse past performance data. By looking at what worked—and what didn’t—in previous holiday seasons, you can fine-tune your strategy to maximise results. 7. Flexibility for Adjustments If there’s one thing digital marketers know, it’s that campaigns often need adjustments mid-flight. Whether it’s responding to consumer behaviour, market trends, or competitor activity, having a well-thought-out plan allows for flexibility. Starting early means you have time to monitor and tweak your campaigns as needed without the stress of looming deadlines. In Conclusion: Don't Wait For Father Christmas To Bring You Success, Get Organised And Go Get It. Christmas can be a time of great opportunity for businesses, but only if you’re prepared. By starting your digital marketing planning early—whether you're running specific festive campaigns or simply aiming to end the year with increased activity—you can secure a competitive edge, maximise your budget, and set your business up for a successful end to the year. So, don’t wait until December to think about Christmas! Use the time now to plan and prepare to make the most of the holiday season. Your business—and your bottom line—will thank you for it. If you'd like some expert input, get in touch to find out more:

As a business owner, you may feel unsure about where to begin when it comes to marketing. With so many options and platforms available, it can be overwhelming to figure out which strategies will bring in the best results. That’s where our free marketing consultation can make all the difference. Current Performance Our no-obligation consultation offers a personalised evaluation of your current marketing efforts. Whether you’re already running campaigns or are just getting started, our experts will assess your strengths and weaknesses, providing valuable insights into how you can optimise your approach. We’ll discuss key aspects like your target audience, current brand visibility, and the effectiveness of your digital presence. Marketing Opportunities The consultation is more than just a review of what you’re currently doing—it’s an opportunity to explore new strategies that you may not have considered, for example; Are you leveraging the latest trends, like personalised marketing or AI-driven tools? Are you getting the most out of your ad spend? How are you establishing credibility and building interest with people who discover you? Is your website ranking well on search engines? How do you compare to your competitors? We’ll help you identify areas where you can improve and introduce fresh ideas to help you stand out from the competition. Setting Out To Succeed Marketing success isn’t about spending the most—it’s about making the most of every pound spent. Our team will help you understand the best ways to allocate your budget to maximise your return on investment. With our expert advice, you’ll walk away with clear steps to enhance your marketing and drive real business growth in 2024. Take the first step by scheduling your free consultation today !

Your carefully curated Instagram grid could be changing! Here's everything you need to know as Instagram launches beta tests for new vertical grids