After the announcement that Twitter Blue and Meta Verified will launch later in the year, the once coveted Verification symbol on social media will soon be available to those willing to pay a monthly subscription. 

This also comes with other enhanced features such as direct account support and increased visibility, making it easier than ever for businesses and users to have their content reach a wider audience.

Naturally, this has led to the same question being asked by business owners everywhere: “Now that it’s a service that can be paid for, should I invest in it for my business?” Well, that all depends on how you choose to look at it. Here are some things to consider before deciding if you should become social media verified when subscriptions are introduced:

A Blue Tick is Still a Blue Tick

Although social media verification is becoming available to purchase, it doesn’t necessarily mean that it isn’t a worthwhile investment. After all, that little blue symbol next to a handle immediately adds a layer of legitimacy and prestige to the account in question.

This immediately builds trust with those online, thus helping you to lay the right foundation to gain credibility and customers. So, in that sense, it is definitely still worth the investment.

There Will (Likely) be Many More Blue Ticks Than Before

Although it’s impossible to predict a definite outcome, the nature of social media and influencer marketing leads us to believe that many will be whipping out their cards to pay for a subscription - which will cause one of two reactions.

On the one hand, the surge in verified accounts across Facebook, Twitter and Instagram may cause the credibility we previously discussed to diminish slightly, as blue ticks become more common. After all, if anyone willing to pay can have one, why should they be trusted?

Alternatively, it’s possible that the increase in blue tick accessibility will cause social media users to view them in the opposite light: if a verification only needs to be paid for, surely every business will have them. If a business account is found without one, the legitimacy of the brand or business could be called into question when surrounded by a sea of verified competitor accounts.