Top Tip: Ensure your website is responsive across all devices, meaning it loads quickly and customises the experience across different devices - plus Google will loves mobile sites!

Why: In our modern digital world, your potential customers are checking you out on the go on smartphones and tablets. If your website doesn’t load properly, they’ll be less likely to contact you and more likely to go with your competitor. Viewers should be able to see pertinent details on your mobile version such as your offering, pricing, and, most importantly, contact details.

When: As soon as possible; your potential customers are already browsing. You can test your URL against Google's Mobile-Friendly Test here. If it's not mobile-friendly, you can get details on what's wrong with your website such as the text is too small, the links are too close together, and more.

Pro Tip: Your website should look similar on both mobile and desktop versions but it doesn't have to be exactly the same. In fact, due to the layout of mobile browsers, your website will appear much different to allow the viewer to clearly read the text on a smaller screen. Use this variation to get creative with your different versions. For instance, you could have a more dynamic menu style or even a slideshow to inspire your viewers.

Here is an example of Binfield Preschool's site on desktop, tablet, and mobile devices: