5 Key Marketing Tips For Business Owners In 2025
Here are five key tips for small business owners heading into 2025 to level up your marketing efforts:
As 2025 approaches, it’s the perfect time for small business owners to review the past twelve months and plan/review/fine-tune, their marketing strategies. Every year at Digity we talk about the pace of change and it's relentless in our industry so looking forward and embracing the continual evolution, will help you compete day-to-day. Here are five essential tips to set your business up for success:
1. Prioritise Local SEO
Local SEO is a game-changer for small businesses looking to stand out in their area. When potential customers search online for services or products you offer, you want to be one of the first names they see. Here’s how to optimise your local presence:
- Update and verify your Google Business Profile.
- Use location-specific keywords on your website’s key pages and in the metadata.
- Encourage happy customers to leave positive reviews online.
- Make sure your business’s name, address, and phone number are consistent across all platforms.
Local SEO is one of the quickest ways to increase visibility and attract nearby customers who are ready to buy.
2. Embrace AI Tools for Efficiency
Artificial intelligence has moved from being a buzzword to a practical tool that can save small businesses time and money. AI-powered solutions can:
- Help you craft emails and blog posts with tools like ChatGPT.
- Automate tasks such as scheduling social media posts. Mailchimp (for email campaigns) can help choose the best time to send your email campaign as one example.
- Generate data-driven insights to improve campaign performance.
While these tools can be powerful, remember to maintain a personal touch in your messaging. AI should enhance your efforts, not replace the human connection that makes your business unique.
3. Build a Strong Email Marketing Strategy
Email marketing remains one of the most cost-effective ways to nurture customer relationships and drive sales. To make your email campaigns stand out in 2025:
- Share valuable content, not just sales offers—think tips, updates, or exclusive sneak peeks.
- Segment your audience to deliver more personalised messages.
- Use catchy subject lines and clear calls to action to boost engagement.
By focusing on providing value to your subscribers, you’ll keep them engaged and loyal to your brand.
4. Focus on Video Content
Video continues to dominate online engagement. Whether it’s short clips for Instagram and TikTok or longer tutorials on YouTube,
video content is an effective way to connect with your audience. And the best part? You don’t need a huge budget to get started.
- Showcase your products or services in action.
- Share behind-the-scenes moments from your business.
- Create quick, helpful tips related to your industry.
Authenticity often trumps production quality, so don’t be afraid to start small and experiment with different styles and formats.
5. Plan Your Marketing Budget with ROI in Mind
Marketing is an investment, and the key to success is spending wisely. Identify the strategies that deliver measurable results and focus your efforts there. For example:
- Monitor metrics like website traffic, leads, and conversions.
- Plan for seasonal fluctuations - decide in advance whether to increase/decrease advertising budgets and activity in certain channels to maximise opportunities and overall return for the year, not just the month.
- Test campaigns on a small scale before committing a larger budget.
- Adjust your plans based on data, not just intuition.
If you’re unsure how to maximise your budget, working with experts like the Digity team can help. We can create a phased plan tailored to your business goals, ensuring your marketing spend delivers real value.
Ready to Make 2025 A Great Year?
By focusing on these five areas, you’ll be well-positioned to attract more customers, strengthen your brand, and grow your business in the year ahead. If you’re looking for expert guidance to bring your marketing strategy to life, get in touch with Digity for a free consultation—let’s make your vision a reality.
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Berkshire, RG41 5RD