We are delighted to announce the launch of our brand new website for House of Flowers. As they are establishing themselves as a truly luxurious brand, we decided the logo needed to stand out and be recognisable whilst still adhering to the values of the company. With this in mind, we started by creating the logo and then built the rest of the brand around it. House of Flowers felt it was important for the logo to show the simplistic elegance of their collections, and we think the refined yet traditional 'H' does this perfectly.

Once the brand was established, we started to design the website , which needed to manage regular subscriptions and additional orders quickly and efficiently as well as look visually appealing.The flowers in the collections are selected from the market the morning of delivery to ensure they stay fresh for as long as possible, so all deliveries must be handled manually. This means that the e-commerce section of the website had to be easy to use and allow the floral architects to focus on creating stunning collections without worrying about the technology behind the orders.