In the fast-paced world of social media, where trends, algorithms and best-practice are ever-changing, staying ahead of the competition is important, but can be challenging. It requires not just being active but being able to identify and learn from companies similar to yours, especially those who are thriving on social media. These insights can be used to enhance your own social media content strategy. But how exactly do you find these companies?

1.  Identify Your Niche and Competitors

Before you can find companies that are performing well, you need to clearly define your niche. What industry are you in? Who are your direct competitors? This will give you a foundation for identifying which companies are already tapping into your target audience and therefore who to monitor.

2.  Social Media Analytics Tools

Social media scheduling sites allow you to monitor the performance of other companies. These platforms offer features that let you track mentions, hashtags, engagement rates, and more. At Digity, we’ve got many of these useful tools at our fingertips, so get in touch if you’d like to find out more about the insights they offer.

3.  Search Relevant Hashtags and keywords

Searching industry-specific hashtags and keywords across social platforms is a simple and effective way to find top performing posts and accounts in your industry. Regularly search to find what is trending, as the social media world is constantly evolving, what could be popular last week is now old news.

4.  Study Content Strategies

Look at the content strategies of companies that are doing well. What type of content are they posting? Are they using videos, infographics, blogs, or interactive content? The kind of content that resonates with your audience could offer clues about what might work for you.

5.  Monitor Trends and Adapt

Social media is constantly evolving, and companies that stay ahead of trends tend to perform well. Tools like Google Trends or the trending sections of social media platforms can help you stay updated on what’s hot.

6.  Review Current/Recent Ads

Utilise the Facebook ads library to review your competitor ads and those taking place in your space.

Finding companies like yours that are excelling on social media is a powerful way to enhance your own social media strategy. The goal is to learn and adapt from your industry competitors, creating a social strategy that’s uniquely suited to your brand.

We offer competitor analysis as well as content creation, strategy and scheduling, taking the stress of perfecting your social media presence away. If you’re struggling to stay ahead in the ever-changing world of social media and are falling behind your competitors, book in for a FREE consultation to get started with uplifting your social media strategy: