The holidays are right around the corner whether your business is prepared or not. The first big day for consumers and brands alike is Black Friday. In 2015, consumers in the UK spent an incredible £3.3 billion throughout the Black Friday weekend. So, how can you take advantage of this pseudo-holiday?The first thing to realise is that all types of businesses can utilise Black Friday. Of course, retail and e-commerce companies can offer huge discounts on items, bulk buying discounts, or a variety of deals to reach more customers. It can also be used as a way to get rid of certain stock to make room for new products.But, the goal of Black Friday isn’t just to complete sales. Rather, it’s the chance to nurture your leads with incentives and add leads to your database. For those of you without a storefront or an online marketplace, you can still get in on the action. For example, a kitchens and bathrooms company could offer a discount for customers who book future consultations or installations on Black Friday.Regardless of your industry, advertising your Black Friday offering is paramount. If you drive awareness and have attractive deals, the customers will come. With your advertising, it’s important to use the best language to draw in customers. Language that inspires competition, such as “only 100 available,” can actually dissuade customers. Instead, the language should focus on positivity and the sense that the customer is getting more than their money’s worth.

Of course, as our MD always says, you need to be there to be seen. You must use the correct marketing strategy to ensure your message is properly delivered to your target audience both online and offline.
Continuously updating social media, although not ad nauseam, is a wonderful way to keep the excitement going about your Black Friday deals. Your website should also reflect the upcoming and current offers. Offline, selecting the right channel for your target audience comes down to knowing where they’ll look. Whether it’s a billboard, flyers, an ad in a magazine, or all of these channels, your message should be addressing your customers’ needs to encourage them to shop and connect.
Just like the rest of your marketing plan, your Black Friday plan must be put into place well in advance. Begin planning as soon as possible to get the most of this opportunity. Additionally, it’s important to realise that, despite the name, the Black Friday event actually carries on throughout the weekend until Cyber Monday.Planning ahead isn’t something we throw into our packages, it’s something we rely on heavily to build the packages. Comprehensive preparedness can be the difference between a slow weekend and an incredible Black Friday event. Get in touch with us today to see how our master plans can help your business grow.