How much of your current audience is on mobile? It’s all very well knowing that mobile usage is increasing, or that 52% traffic worldwide last year was on mobile ( Statistica ), but what about you, your company, your location? Do you know how people access your site currently?If you are using Google Analytics it is easy to find out!

• Go to “Audience” and select the report on “mobile”
• Select a broad time period, to eliminate the completely normal fluctuations that most sites experience, for example the last year.

How do they use my site? Do mobile visitors behave differently to desktop visitors? The first thing to check is whether they actually stay on your site, or just leave. If the site is not easy to navigate or doesn’t display well, visitors will generally not stick around.The same report will allow you to check your bounce rate (% sessions lasting for only one page view), pages per session, session duration, and goal conversion amongst other metrics.

All these will give you a view of how engaged your visitors are on each type of device and will help you identify if there is a potential issue.
If you find a big difference for mobile, what do you do next? A good first check is whether it is across all types of device or only one. It may be that there is a quick fix on one specific issue.The Mobile > Devices report will give you the same data as above but by mobile device.You may find for example that your bounce rate on mobile is high, but only on the iPhone and other devices are fine. You can then identify any differences in user experience through testing.Equally you may see that it is high across all devices but that the majority of your mobile audience is on Samsung Galaxy S7. This would allow you to tailor your solutions to focus on the user experience on this device.The Technology > Browser & OS report is also useful for similar reasons, to identify usage and differences by browser or operating system.
4. Is a high bounce rate always bad? How do I know? No, not always. Particularly on mobile the audience may be looking for specific information such as contact details. Make sure this is easy to find but also track it as a goal. You will then ensure you can identify those who only see one page but who get in touch with you. If bounce rate is high but conversion rate is also high then you are probably giving your audience what they need.If you would like to know more about what you can find out from your analytics, or how to interpret or improve the results you have found, then get in touch or book a FREE consultation with Digity to discuss your options.