Case Study: British Gift Box

British Gift Box sell bespoke gift boxes for all kinds of special occasions. A focus of our work with them involved increasing site visits and conversions during key holidays, such as Christmas and Easter. However, coming just before Christmas, Black Friday posed the ideal opportunity to push sales directly before the Christmas period.

We launched successful competitions, email campaigns and social media campaigns to successfully drive sales during Black Friday. We kept our messaging clear across all platforms, highlighting the savings customers could make. During our time working with BGB, their revenue has increased by 92% and conversion from cart to sale has increased by 82%.

Case Study: The SMART Group

Ads should not only present deals and savings on your products, but they should educate ideal customers about your offerings, showing them how your product or service can help them and why they might need it in their daily lives. Due to social media’s popularity and track record for ROI, we predict that consumers will continue to use social media to find out about products and sales on Black Friday.

We worked with our client, SMART Group, a supplier of industry-leading technology for health, beauty and aesthetic Sectors, to push Black Friday offers to customers via their social channels. For their Instagram, we created posts not only to showcase offers but also to explain the benefits of their products. By including videos on their Instagram feed, we created more engaging and visually interesting posts to fit the platform, whereby, customers could see the products in action. This successfully drove sales through their website.

Case Study: British Gift Box

British Gift Box sell bespoke gift boxes for all kinds of special occasions. A focus of our work with them involved increasing site visits and conversions during key holidays, such as Christmas and Easter. However, coming just before Christmas, Black Friday posed the ideal opportunity to push sales directly before the Christmas period.

We launched successful competitions, email campaigns and social media campaigns to successfully drive sales during Black Friday. We kept our messaging clear across all platforms, highlighting the savings customers could make. During our time working with BGB, their revenue has increased by 92% and conversion from cart to sale has increased by 82%.

Case Study: The SMART Group

Case Study: SMART Group

Ads should not only present deals and savings on your products, but they should educate ideal customers about your offerings, showing them how your product or service can help them and why they might need it in their daily lives. Due to social media’s popularity and track record for ROI, we predict that consumers will continue to use social media to find out about products and sales on Black Friday.

We worked with our client, SMART Group, a supplier of industry-leading technology for health, beauty and aesthetic Sectors, to push Black Friday offers to customers via their social channels. For their Instagram, we created posts not only to showcase offers but also to explain the benefits of their products. By including videos on their Instagram feed, we created more engaging and visually interesting posts to fit the platform, whereby, customers could see the products in action. This successfully drove sales through their website.