In a world where everyone is a 'Professional iPhone Photographer' and point-and-shoots are as affordable as ever, it's important that your business stands head and shoulders above the rest by using professional photography. Anything other than that for your business won't say much for your product or brand and it's unlikely to hit the right spot with your intended target audience.

So now you know you need professional photography, but how can you justify the cost? Good quality photographs can be used for a multitude of different promotional activities, from social media to company vehicles to print marketing - the list is endless! Make the most of the photos you've had taken by using them across a variety of channels - elevating your brand and giving more people the opportunity to see your work.

Website & Social Media

It might seem like a obvious one, but your website and social media profiles are your business' shop front and you need to dress them accordingly. We see so many businesses who have great photography on their website, but their social media is filled with badly lit phone shots. Or fantastic and engaging social media imagery, and a website showcasing out dated, dull photography. Reduce your cost per image use by publishing them across all relevant channels and updating your website regularly. Remember, it's not just products and case studies that need strong photography; all the images on a website build value in a prospect's mind and they should all reflect the quality of your service.

Company Vehicles

Use company cars and vans as your mobile billboard and showcase your new photography to the masses. Whether you are commuting or driving to a customer, branded vehicles can help to get your business name in front on thousands of potential customers. Although ensuring these vehicles have all the necessary details to find your company again is important, clever use of photography can help to catch the eye of other road users and passers-by.

Printed & Promotional Items

Whether you are sending them to existing contacts, handing them to new leads, or displaying them in your showroom / office / retail space, print items should always show the best side of your business. Professional photographs make all print items look slicker, and are the perfect addition to leaflets, brochures, and even business cards.

Advertising

This goes without saying, but if you are paying for advertising, either online or print, professional photography is a must. They attract more attention on average than text only adverts, and professional photography helps to make that attention positive. Building brand image can be a tough task, but making sure the photography on all your promotional activities is high quality, exciting and interesting will help portray your business as successful and established.

We have tried, tested and reliable photographers at Digity who can bring your brand to life with stunning imagery. Get in touch on 01189 100 012 or email info@digity.co.uk for more information.