Getting your SEO strategy right to improve your rankings and traffic that you attract from Google/Bing etc. is an ongoing process. Where a lot of companies get it wrong is jumping in to investing in optimisation without understanding it properly. They feel that, a bit like an insurance policy, they have to spend money on it or their website might vanish. Unfortunately, there are lots of 'SEO' agencies out there who are happy to take money for pretty much nothing and sell on that fear factor. The good news? There's a better way...

At Digity we're here to help clients stand out and compete so we can't do that if we're spending their budgets and our time, in areas that are never going to work. Here are two situations where SEO is a complete waste of budget;

1. Intense competition - there might be a lot of demand every day in Google but it's full of big companies who have been investing in SEO for years - are you really going to convince anyone that you deserve to be no.1?
   
   
2. Lack of demand - you might think that the words you choose to focus on are good but does anyone else? The amount of companies we've seen who are paying for their websites to be 'optimised' for terms which simply don't have any searches (and therefore value) is incredible.

"SEO is a waste of time, right?"  Wrong.

Whilst the above considerations can help you establish if SEO is worth the time and money to invest in it, there's no doubt that earning rankings which brings traffic in every day from the big search engines is of value. You simply need to analyse the opportunity value or find a reputable firm (cough: "us") that could do this for you. We have some incredible tools which now do the hard work of identifying a wide variety of keywords and phrases to potentially target and help us understand if they're popular or not.

Equally, (and this is the bit that clients lose their minds over when we show them the reports) we can analyse the traffic of your website without having any access and do exactly the same thing for your competitors. From there we can show you how your respective levels of traffic have changed over the past two years and we can even drill into the keywords which are delivering them traffic.

Ever wanted to get one over on that annoying competitor? Keep scrolling...

If we could literally compare your website to 3 competitors - who would you choose?

Imagine filling in a form today and tomorrow receiving a report which (similar to the above illustrative graphic) plotted the monthly estimated traffic levels of your website vs 3 other competitors. Would that be the best thing since sliced bread? No...it would be far better!

For a limited time only, we're giving business owners the chance to get one of these reports for FREE for their business. Yes, that's right - fill in the form below and we will show you;

• Your organic website traffic (i.e. the 'free' traffic you don't pay for with ads) vs your competitors
• How many different keywords are bringing traffic into your website
• How many other websites link to yours/theirs
• How much traffic they are paying for each month via ads

We could talk all day about this but trust us, this is (probably) the most exciting PDF you'll open this year when it arrives... even if you already pay someone else for SEO, get this report. If that is the case, put that in the message section so we know as we can review the work being carried out and an independent view on whether it's likely to bear fruit for you anytime soon...

Why is SEO important? How should it benefit my business? 

The thing with SEO is that it doesn't have a great reputation in the small business community because of how poorly it's been carried out in a vast amount of cases. We typically see an amateur approach or in some cases, quite strong performance but for a website your great grandad would have said looked a bit dated. The key for success is a combination of strong ranking positions for relevant keywords which bring people back to really engaging and credible landing pages. If you don't approach it like that, you won't win...it's that simple.

Fill in the form above and see what we come up with.  We can quickly give you a view of the potential on offer and we won't waste your time. When we take on a new client, we're in for the long-haul so if we can't see obvious ways to make you money, we won't waste your time.

On that note, if you'd like to have a more general discussion about how we can help your business on the marketing front, feel free to get in touch. Either scroll down where you can book an intro. call via our ultra clever booking widget or click this button to get in touch: