As much as all the social media platforms differ, there are some common tricks of the trade that never go wrong when creating killer marketing content.

You may have a great strategy and be putting out frequent marketing posts, but how do you know if they’re actually working? As much as something may be interesting to you, it may not appeal to your audience in the same way. But how do you combat this?

Like most concepts, there’s an art to creating successful social media campaigns that yield genuine results. By considering everything from tone and messaging to the form your content takes, you’ll be able to dig deep into your marketing personas and reach the right audiences.

Here are our Top 5 tips to do this:

1. Evoke Humour & Emotion

Whether you’re sharing a funny meme or a more personal story to pull at people’s heartstrings, using your content to stir up an emotional response will humanise your brand. This is more important to consumers than ever, as connecting to brands based on their culture and standing on social issues is becoming a high priority.

Whether you choose to make these connections by discussing important social issues or by sharing a silly meme or GIF, your content will be sure to gain more engagement by making people react.

3. Invite Followers In

Big brands and companies can often come across to followers as stiff and corporate; leading to the alienation of potential customers and leads. By posting content that’s relatable, you’ll humanise your brand and show followers the people behind the corporate screen.

Some examples of these could be:

• ‘Day in the life’ videos
• Memes or funny photos from the office
• A tour of your workplace
• Live demos of your products or services