At Digity we spend a lot of our time focusing on helping clients to stand out in their market and generate more awareness. From there we look at ways we can influence those browsers and turn them into buyers, either directly online (e-commerce) or through lead generation. Often the most crucial component to increasing revenue and profit, and regularly the weak link for many businesses, is having a good CRM system in place. CRM stands for Customer Relationship Management and systems such as Zoho, Pipedrive, Salesforce etc. which you may have heard of, are designed to help companies build better relationships with their customers.

The basic premise of a CRM system is to centrally record key data about your customers (past, present or prospective) which is then available to others within the team and used to provide a higher level of customer service. For example it could contain basic contact information, purchasing activity, live opportunities to sell them something new and more. It can also be used for support and many now integrate with email accounts so you can have a central, live view of all emails exchanged between any of your team and that particular person.

One of the best factors about having an efficient CRM system is the visibility of how much you have in your pipeline (or not in some cases). Sometimes we go through past or existing customer lists with clients and simply ask the question "what else could we sell these guys?". It's such a simple exercise but is so powerful, the idea them being to log all those bright ideas in the system as future opportunities to develop with that customer.