If you're reading this article we're guessing you want to achieve at least one of these;

• Improve your marketing (perhaps consistency and impact) to help drive sales
• Increase your average purchase price by attracting clients with bigger budgets
• Sense check whether your business is doing everything it should be

Based on over 10 years hands-on experience working with showroom centric businesses, we've collated this blog to help. If you'd like to see what our team can do for you, get in touch, we'd love to have the opportunity.

Check The Actual Visibility You're Achieving

Many companies come to us because they feel their website isn't working but what we sometimes find is there's simply a lack of relevant traffic reaching it. Before you spend a lot of money on content or new web designs that may still never get noticed, make sure you are actually being seen in the first place. Review;

• Search engines; does your website appear for relevant searches, high up on the first page? If not, you need to invest in SEO and also consider ads? Also check if your Google Business profile is appearing in the maps section?
• Social media; how are you follower counts, can you tell if they are local or spread across the globe? Look at running social ads which can be targeted by town and remarketing campaigns to people who have looked at your content.
• Adverts; depending on your target audience there might be a case for ads in magazines/newspapers/Parish publications and even leaflets. Potentially events too.
• Other; think about directories, purchasing planning permission data, email campaigns and how to get referrals from existing customers and your network.

Build Trust and Give Choice

When people arrive on your website, they need to be impressed and reassured that you're worth investing time in first and foremost. The money will come thereafter so make sure you showcase the work you want to attract (size, style, materials, applicants location etc. of projects). To help bring down the barriers and increase lead generation, specifically think about;

• Your company branding and design - does it really suit the values of your target customers?
• Depth of content - is it actually going to draw someone in or just rushed, bland copy with out of date images?
• Are you showing off your best work in the best way?
• What are your reviews like? Do you have many? How recent are they? What picture are they painting if people look?
• How relevant are your team in your business? If the answer is 'very' then showcase them in your marketing.
• Include case studies, testimonials etc.
• Show logos of the brands you supply or work with. I may never have heard of your brand but if I recognise NEFF, Quooker etc. I might be intrigued.
• If you've had any success with awards, highlight that.
• We've mentioned it a few times but use your blog to demonstrate your passion and expertise.