Your carefully curated Instagram grid could be changing! Instagram launches beta tests for new vertical grids

Don’t panic, all of your 1:1 aspect ratio content that is already on your grid and any future posts will still show on your profile, they will just be zoomed in slightly to fit the new vertical grid. Not the be all and end all for most Instagram users, but if you want to keep your grid looking fresh and well planned, make sure to make the switch to 4:5 posts going forward to keep your layout looking sleek. If you’re a big Reel poster, the vertical grid can make it easier for you to display your content as it more closely fits the Reel ratio. Plus, the new format will also broaden your horizons with Cover Photos and what you can showcase on your grid, making your profile more eye-catching for your audience. 

Considering most content is now vertical, short form videos or static 4:5 ratio images and graphics, this could be a very popular move for Instagram, making it easier for users to format their content for their grids. If you’re looking for an Instagram refresh or need help with social media management and content creation, contact us today to get started on your social media marketing journey and stay one step ahead of the curve.