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What Is It Like to Work as a Marketing Intern at Digity? Hannah, Shares Her Experience

After having recently completed a 13-month marketing placement at the BMW Group, I realised the importance of gaining real-life work experience as a student. Therefore, in place of a dissertation, I opted to take a part-time work placement module as part of my Marketing Degree at the University of Winchester.


After contacting the Managing Director of Digity, Chris Lunn, I was fortunate enough to secure a summer internship at the company. 


My Role and Responsibilities


Working as an intern often has the connotation of doing the 'boring jobs' and 'dirty work', such as making coffees, filing paperwork and answering phone calls. I am pleased to say in my experience, this was definitely not the case. From the outset I was treated as a full and valued member of the team, receiving all the necessary training to allow me to hit the ground running and begin delivering work for clients almost straight away. 


I was given full responsibility in a variety of key areas of marketing and my day to day responsibilities included:


  • Monitoring relevant social trends, emerging opportunities and online news to generate proactive content
  • Managing client social media channels including scheduling and writing content
  • Driving brand awareness and engagement in the digital space to create lead generation
  • Blog copywriting
  • Utilising Canva to assist with elements of design 
  • Assisting with the development of new websites using CMS systems 
  • Increasing traffic and footfall in showroom business’ using Google My Business to create posts and update descriptions and contact times 


Digity’s wide range of clients allowed me to gain experience working with a breadth of different industries. I believe the experience has not only benefited me but the whole team at Digity, as I have been able to deliver a fresh perspective on day-to-day operations, as well as provide creative input on projects. As a result, I have developed a wealth of new skills and knowledge that should allow me to thrive when I return to University and help me to stand out in the saturated and competitive graduate job market.


My Future at Digity

Hannah Cocks Digity Marketing Intern

I was surprised at just how friendly and welcoming the team were at Digity. It’s a small, close-knit team with a family feel. I could not be more grateful for the people I have met, every single person has positively impacted my experience, from helping to answer my questions, to assisting with all aspects of my learning. Fortunately, the team felt the same way about me, which is why they asked me to stay on a part-time basis while I am at University - an offer too good to resist! 


I look forward to continuing to flourish at Digity and I would recommend any student to be proactive in their approach, seek the opportunities available to them and keep an open mind - work hard and success will follow!

Case Study: British Gift Box

British Gift Box sell bespoke gift boxes for all kinds of special occasions. A focus of our work with them involved increasing site visits and conversions during key holidays, such as Christmas and Easter. However, coming just before Christmas, Black Friday posed the ideal opportunity to push sales directly before the Christmas period.


We launched successful competitions, email campaigns and social media campaigns to successfully drive sales during Black Friday. We kept our messaging clear across all platforms, highlighting the savings customers could make. During our time working with BGB, their revenue has increased by 92% and conversion from cart to sale has increased by 82%.

Case Study: The SMART Group

Ads should not only present deals and savings on your products, but they should educate ideal customers about your offerings, showing them how your product or service can help them and why they might need it in their daily lives. Due to social media’s popularity and track record for ROI, we predict that consumers will continue to use social media to find out about products and sales on Black Friday.


We worked with our client, SMART Group, a supplier of industry-leading technology for health, beauty and aesthetic Sectors, to push Black Friday offers to customers via their social channels. For their Instagram, we created posts not only to showcase offers but also to explain the benefits of their products. By including videos on their Instagram feed, we created more engaging and visually interesting posts to fit the platform, whereby, customers could see the products in action. This successfully drove sales through their website.

Case Study: British Gift Box

British Gift Box sell bespoke gift boxes for all kinds of special occasions. A focus of our work with them involved increasing site visits and conversions during key holidays, such as Christmas and Easter. However, coming just before Christmas, Black Friday posed the ideal opportunity to push sales directly before the Christmas period.


We launched successful competitions, email campaigns and social media campaigns to successfully drive sales during Black Friday. We kept our messaging clear across all platforms, highlighting the savings customers could make. During our time working with BGB, their revenue has increased by 92% and conversion from cart to sale has increased by 82%.

Case Study: The SMART Group

Case Study: SMART Group

Ads should not only present deals and savings on your products, but they should educate ideal customers about your offerings, showing them how your product or service can help them and why they might need it in their daily lives. Due to social media’s popularity and track record for ROI, we predict that consumers will continue to use social media to find out about products and sales on Black Friday.


We worked with our client, SMART Group, a supplier of industry-leading technology for health, beauty and aesthetic Sectors, to push Black Friday offers to customers via their social channels. For their Instagram, we created posts not only to showcase offers but also to explain the benefits of their products. By including videos on their Instagram feed, we created more engaging and visually interesting posts to fit the platform, whereby, customers could see the products in action. This successfully drove sales through their website.

This blog post was written by:

Alex Kirkup-Lee • October 1, 2021

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