Key Tips for An Effective Showroom Marketing Strategy

Before tackling your content, it is pivotal to understand the types of keywords you wish to embed throughout your website, meta-descriptions and alt tags. We recommend creating a list of keywords and understanding the search volumes of these terms and their ranking difficulty. The best keywords to use are both local and topical terms.

Once developed, you should regularly optimise your website landing pages - utilising the keywords within your titles, body and call to action. However, simply updating your landing pages is not enough. By building a content calendar to develop evergreen and short term blog content, you can expand your website. Alongside aiding your SEO, it's a great way of proving you are an expert in your field.

Building case studies is another way of adding localised keywords within your copy. By including the names of the places you have serviced, you can grow more relevance for searches like "kitchen showrooms in [town]" or "kitchen companies in [town]".

See more on our SEO service.

Organic SEO is great but don't put all of your eggs in one basket. Developing your Google Ads strategy allows active searchers to find you. It also enables you to position your business and services above other competitors that may have a higher organic ranking.

See more on our Pay-per-click / Google Ads service.

If you are a local business and wish to increase your reach on Google, it is ideal to have a Google My Business profile. By doing so, your customers can find your showroom via Search and Google maps. Updating your business hours, services, and photos/videos allows you to inform and generate awareness - increasing visits to your website and premises.

By developing quick and hassle-free booking options, you can increase visits to your showroom. Embedding online booking services such as Calendly or SimplyBookMe has increased appointments for Digity clients by 50%.

Our insights have proven that this is an ideal option for busy individuals that do not have the time to contact you during business hours due to other obligations. Giving users the choice to call, email or book their appointments provides customers more flexibility.

Not only does it help your customers, but it can help your business too. Booking systems allow you to create bespoke forms for customers to fill as they schedule the appointment, helping you to understand their requirements before contacting them.

Find out more about our inspired web design service.

There are two sides to social - organic and paid - and I am sure you are thinking, what kind of content will work for me and my business? 

There is no magic formula for social media marketing success. You can only understand which content works for your business through testing, reviewing your analytics and creating more.

See more on our social media service.

By encouraging customer reviews, your company can understand overall customer satisfaction. Feedback helps you to develop and provide the service your customers desire. But that is not all - online reviews can influence the decisions of new customers. Remember that we are all human, and humans make mistakes. From experience, businesses with 4.5/5 stars are more likely to receive leads vs those with 5/5 stars. It's more realistic as people have become wise to robot reviews.

7. Offer incentives

Encouraging customer contact through incentives is a great way to increase your lead generation and conversion strategy. Incentives can be anything from discounts to gifts and buy now and pay later options. With the current climate, users have become savvy about online saving opportunities. Choose an incentive that works best for your business. 

See more on our marketing consultancy service.

There are a variety of offline marketing techniques such as magazine spreads, local news papers, direct mailing and even local roundabout signs, all of which can play a part in your brand awareness strategy. Depending on your business, attending shows and exhibitions can also be a great way to increase brand awareness and gain leads. We regularly help clients who attend the Ideal Home Show, Grand Designs Live, Build it Live, and more, to ensure they optimise their offline marketing opportunities, just as much as their online ones!

We work with a number of showroom centric businesses to drive footfall and appointments. If you'd like to find out how we can make an impact for you, feel free to get in-touch: