Keeping it Reel: Leveraging Instagram Reels for Luxury Brands
Having already worked to develop our client’s brand personality, values and tone of voice, across their channels, we wanted to increase reach, engagement and followers - that could eventually be turned into customers.
As a luxury kitchen and bathroom brand (based in Wokingham), we wanted to showcase the bespoke spaces using Instagram reels. While some of exact’s competitors had a larger following, they were not leveraging Instagram reels.
Instagram Reels are one of the most effective tools for showcasing a brand’s products, as well as reaching a much wider audience than regular posts. Due to their short video format, Instagram Reels are a good way to connect with target audiences on a more personal level, giving them a peek behind the curtains of what happens in real life for a brand.
With trends such as luxury house walkthroughs, and before and after videos proving immensely popular, we felt we could jump on the trend and get ahead of competitors by showcasing exact’s unique, ‘wow’ factor spaces to increase reach, engagement and customers.
By including regular reels in our posts, in Q1 of 2022, we have achieved:
- +3,970% more accounts reached
- +1,347% Accounts engaged
- +51.6% total followers
Rather than focusing on a hard sell, it was important to us that the reels captured the attention of potential customers and positioned the brand as the luxury go-to brand in the area for kitchens and bathrooms. By filming finished projects in customers’ homes, showroom designs and materials, as well as focusing on specific design details and appliances, we were able to showcase the luxury brand and what differentiates their products and services from competitors.
We are excited to see our progress over the next few months as we continue to create video content for clients.
To see some of the reels we have created, take a look at
exact’s Instagram.
To find out how we can work with you to develop your social media strategy and create unique and inspiring content,
visit our website.
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