Photobook Design for Leading Bespoke Kitchen Designer
Anthony Mullan Furniture, designers of bespoke kitchens, bedrooms and studies made in Berkshire, wanted a photobook that could be taken to shows and exhibitions, as well as displayed in their showroom, to display their stylish range of luxury rooms to customers.
They already had a photobook made some years ago, however, the projects were outdated, so they wanted a new book that showcased their updated portfolio.

The new photobook illustrated the different styles of projects
AMF design - from
contemporary to
shaker and
traditional. We liaised with the designers at
AMF to get their input on which projects they wanted to be featured and then spoke to them about the design process and decisions. We let the images speak for themselves, whilst adding copy in places to explain specific design features that were used and why.

We wanted to make the photobook an interactive experience for customers, so we incorporated video into the book. QR codes were included that could be scanned using the reader’s phone, which would then open a video to support the content in the book.
The new photobooks have already been taken to various shows around the country, including the Ideal Home Show and Grand Designs Live - and will be attending a lot more over the summer - giving customers anywhere the opportunity to experience AMF’s bespoke designs.
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