Garden furniture seller, Garden Trends, needed a new eCommerce website to display their wide range of stock from leading garden furniture brands for customers across the UK.

Having already worked in partnership with their sub-brand, Gordon Stone, to create a successful lead generation website, they approached us to design the new website for Garden Trends. 

Garden Trends already had a Shopify website, however, it was old and heavily reliant on developer input for basic updates, making it difficult to keep up with the competition and improve their overall impact online. With thousands of products available in their eCommerce store, they needed a site that was easy to update with new stock, more user-friendly and could support sales, particularly with the rise of online shopping.

An Enhanced User Experience

We redesigned the website in the new version of Shopify, giving it a new look and feel that reflected the brand. We designed a mega menu to house the many products for sale in an easy, logical way. In the product pages, we added filter bars to allow for an easier shopping experience. We also optimised the website for mobile and included a number of essential marketing elements to help increase conversion and future opportunity with all customers to inspire them to buy again.

A Fully Customised Website

The new eCommerce site was fully customised and is now easy for the Garden Trends team to update with new stock, promotions and content in general. Built in the latest version of Shopify, the new website allowed for all new features to be implemented, giving Garden Trends full control over their new website.