Having already worked to develop our client’s brand personality, values and tone of voice, across their channels, we wanted to increase reach, engagement and followers - that could eventually be turned into customers.

The software (DocuPing) was still in the development stages at the time, scheduled to launch in April 2022. DocuPing already had the brand assets, but they needed a reliable agency that could develop their online presence and bring their vision and brand to life.

Website Branding

We created the entire look and feel of their new website based on the brand assets supplied. We designed specific service icons and incorporated videos into the site to communicate to users how to use the software. 

CRM Integrated Forms

We developed contact forms that integrated directly with DocuPing’s CRM system, curating customer data to allow for easy tracking of leads and user activity.

Tone of Voice Development

We worked with DocuPing to develop their tone of voice, creating Tone of Voice Guidelines that could be used across all communication channels, not only now, but in the future, as the company develops. From this, we wrote all website copy, creating a consistent tone across the site to capture DocuPing’s values. We conducted SEO research to optimise both on and off-page SEO throughout the site. 

Blogs and Press Release

Being a brand new software, it was important for DocuPing to communicate that this product was developed by industry professionals, and clearly demonstrate the purpose of the software and its uniqueness. To do this, we wrote three thought leadership blogs, which involved coming up with interview questions, interviewing industry professionals, and writing up the blogs to go on the website. We also wrote the press release to be sent to publishers to announce the product launch.