Mr Dare will be featuring in the BBC Series 'Surgeons At The Edge of Life' along with Mr Steve McGillion with a patient whose conditions are so challenging that they need to operate for over 20 hours across two days to try and give him a better quality of life.

In terms of the new brand identity which will feature on the new website (coming soon) to help patients understand more about the surgical procedures available and help prepare them for their journey ahead.

Having spent time to understand other organisations and surgeons in this space, we needed to create a unique marque for the brand which was distinctive and immediately identifiable. Here is a summary of what Gemma Parker, Digity's Head of Design, considered during the creative process:

Design

The use of abstract shapes to represent a spine in the logo not only provides a modern and unique visual identity but also symbolises flexibility, strength, and resilience, encapsulating the essence of the brand's commitment to health

and vitality.

Colour

The combination of dark blue and gold strikes a harmonious balance. The dark blue instils a sense of professionalism and trust, while the gold accents add sophistication and warmth. Together, they create a visually appealing palette

that communicates a blend of reliability, excellence, and compassionate care within healthcare environments.

Font

A modern sans serif font infuses a sleek and contemporary touch.

Next Steps In the Process

We're now busy working on completing the new website which will go live in May and play a key role in helping Mr Dare support even more patients in the future along with all the team at Simply Spines.

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