In this blog, we explore why you should be analysing the SEO traffic of your competitors. Once you have the right SEO strategy in place, your website leads. Call us!

Are People Clicking Links in ChatGPT Searches? Brands Say Yes.

I've always considered email to be a key component of a successful digital marketing mix and it's arguably getting better than ever. Visit us for more details!

Here are five key tips for small business owners heading into 2025 to level up your marketing efforts:

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If your business doesn't yet have a Google Ads account, now could be a great time to get one. At the time of writing, Google are offering to match your spend in the first 60 days with free ad credit up-to £1,200 . This offers incredible value so if you're thinking of running ads to get 2025 off to a great start, we should talk ASAP as we can help set-up and manage your campaigns to drive traffic and interest in your products/services. At Digity we run ads for a wide variety of clients including kitchen showrooms, wedding venues, commercial cleaning, marketing services, acoustic panels and many more products/services... Our team can help identify the words to target and effectively buy clicks from, tracking what happens next and reporting on the impact of these campaigns. If you'd like to find out more, get in touch ASAP and take advantage of this fantastic opportunity:

It's getting close...here's what you need to know.

Google's EEAT framework — Experience, Expertise, Authoritativeness, and Trustworthiness — is a crucial component for improving search engine rankings and gaining user trust. We've compiled five ways every business can embrace EEAT and indeed the SEO benefits of doing so: 1/ Develop High-Quality, Expert Content It's key to produce content which is written by knowledgeable professionals or experts in your industry. Ensure the content is accurate, well-researched, and offers real value to your audience as whilst we're trying to impress Google to gain rankings, there's no point attracting visitors if they don't convert. With this in mind, regularly update the content to maintain its relevance and accuracy. Benefits High-quality content improves search engine rankings and builds your brand's reputation as a reliable source of information. It attracts more organic traffic and keeps visitors engaged. 2/ Showcase Author Credentials Include author bios with relevant qualifications, credentials, and experience for each piece of content. Link to their professional profiles, such as LinkedIn, to provide further credibility. Benefits Highlighting author credentials enhances your content's credibility, making users and search engines view your site as a trusted authority in your field. It can also improve user trust and engagement. 3/ Earn and Display Trust Signals Obtain and showcase certifications, awards, and recognitions relevant to your industry. Display client testimonials, case studies, and reviews prominently on your website. Implement strong security measures like HTTPS to protect user data. Benefits Trust signals reassure visitors about the quality and safety of your products or services, which can lead to higher conversion rates and customer loyalty. They also positively impact your search engine rankings. 4/ Maintain a Strong Online Presence Actively manage your business’s presence across various online platforms, including social media, industry forums, and reputable directories. Engage with your audience, respond to feedback, and participate in industry discussions. Benefits A robust online presence enhances your authority and visibility, attracting more visitors to your site. It also helps in building a community around your brand, fostering loyalty and repeat business. 5/ Ensure Transparency and Accountability Be transparent about your business practices, including pricing, return policies, and data usage. Provide clear contact information and customer support channels. Address any issues or complaints promptly and professionally. Benefits Transparency builds trust with your audience, encouraging them to choose your business over competitors. It also aligns with Google's emphasis on trustworthiness, potentially improving your search engine rankings and overall reputation. By implementing these strategies, businesses can align with Google's EEAT guidelines, leading to improved search visibility, higher user trust, and greater customer engagement. This not only enhances SEO performance but also fosters long-term business success. Want to improve your rankings on Google? Get in touch to find out how our team can help improve your performance on Google/Bing.